Americans sent corporate America a message on November 5.
Not everyone was paying attention.
And Costco went woke and now will pay this huge price.
As American Patriot Daily reports:
The National Center for Public Policy Research wrote to Costco warning them about the reputational and legal risks the company will incur if it maintains its corporate diversity, equity and inclusion (DEI) policy.
“It’s clear that DEI holds litigation, reputational and financial risks to the Company, and therefore financial risks to shareholders,” the proposal read.
Donald Trump named conservative lawyer Harmeet Dhillon as his nominee to lead the Justice Department’s Civil Rights Division.
And the Trump administration will likely be suing companies and schools that maintain DEI programs for violating the civil rights of white and Asian Americans.
“And yet Costco still has such a program, though it was apprehensive enough to recognize this as it recently and quietly rebranded its DEI program to ‘People and Communities.’ But sticking a new label on discriminatory practices does not protect Costco and its shareholders from these risks,” the proposal added.
“National Center for Public Policy Research warned that Costco maintained a problematic commitment to equity,” which led to “equality of outcome, not opportunity.”
Costco also kept its “Chief Diversity Officer” who “picks suppliers based on their race and sex, still appears to factor in race and sex in hiring and promotion, and still contributes shareholder money to organizations that advance the discriminatory agenda of DEI.”
The National Center for Public Policy Research informed Costco it was sitting on a legal ticking time bomb.
“With 310,000 employees, Costco likely has at least 200,000 employees who are potentially victims of this type of illegal discrimination because they are white, Asian, male or straight,” the proposal warned. “Accordingly, even if only a fraction of those employees were to file suit, and only some of those prove successful, the cost to Costco could be tens of billions of dollars.”
Costco thumbed its nose at its critics and its board recommended to shareholders that they vote to keep the company’s DEI program in place.
“The proponent’s broader agenda is not reducing risk for the Company but abolition of diversity initiatives,” Costco wrote.
“Our Board has considered this proposal and believes that our commitment to an enterprise rooted in respect and inclusion is appropriate and necessary,” Costco continued, adding that the board of directors “unanimously” recommended shareholders vote against eliminating its DEI programs.
This is a choice.
Others correctly read the room.
The University of Iowa closed down its Gender, Women’s, and Sexuality Study Department before the Trump administration could cut off federal funding for these programs or file a lawsuit.
